Marketing the Marketers
G'day. I'm Kathleen.I’ve spent the last 20 years building brands across Australia and New Zealand, with 13 of those in senior roles at creative, social, PR, digital, and integrated agencies—both big networks like Omnicom and indie agencies like Social Soup.The reality is that marketing agencies often leave their own brand till last. Despite their best intentions, strategy is replaced with scrambled tactics and supporting their own brand becomes an after thought. This costs them market distinction, often resulting in a race to the bottom with constant discounting.With nine Agency of the Year Awards and an ABA 100 Award for Business Excellence, I've helped agencies unlock their potential. Achieving exponential revenue growth, expanding into new markets, and boosting their share of voice to become key thought leaders.When you invest in your own brand strategy, it lifts the whole team, increases share of voice, and ultimately delivers a sustainable ROI.
What I do
At Gunther Consulting, I provide fractional marketing strategy to help agencies strengthen their brand and stand out from the crowd.My adaptive, cost-effective approach is ideal for those who need expert marketing leadership without a full-time commitment.
How I work
I work with founders and leadership teams to co-design a sustainable marketing strategy that delivers impact.Gunther Consulting is your strategic partner that integrates brand development, performance marketing, and customer experience, underpinned by data-driven methodologies.As a fractional marketing strategist, I bring the expertise, pragmatism and connection to the industry's best specialists to grow your most important brand - your own.
What you get
Key outcomes
I create bespoke strategies tailored to your needs.Following a comprehensive review, I combine key marketing services to audit your content, research your competitors, identify your strengths, and elevate your expertise.Ultimately, I create an actionable and cohesive go-to-market plan to strengthen your agency in market, and be remembered.This will result in:PR & thought leadership
Social media growth & engagement
More qualified leads
Award recognition
Sustainable revenue growth
New markets
Operational efficienciesIf you have any specific gaps or marketing needs, let's chat—I’ll help you find a solution.
Content creation
My network
Every strategy needs content and execution. Depending on your in-house capabilities, I’ll help establish the best process and connect you with trusted content creators.The GC network includes industry experts in PR, graphic and UX/UI design, videography, branding, web dev and creative.As a board member of the Australian Web Industry Association, I am also at the forefront of the latest technology.
What industry leaders are saying
"Kathleen’s time as Marketing Director at ICON was transformative for our agency’s growth and industry presence. Her strategic communications and social marketing expertise brought invaluable depth to our campaigns, fostering connections and visibility that truly set us apart. Kathleen’s talent for positioning ICON at the forefront of industry awards and managing high-profile events showcased her skill in elevating brand presence and trust. Her strategic insights, dedication, and positive nature were key to many of ICON’s achievements, and her impact continues to resonate. I highly recommend engaging with Kathleen to help foster and grow your brand."– Chris Dodds, ICON co-founder
Contact me
If you’re ready to take your agency’s brand to the next level, let’s connect for a confidential conversation.Call me on +61 0451 079 074
Email me on [email protected]
Reach out via LinkedInOr use the form below.
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