Gunther Consulting

Marketing the Marketers

G'day. I'm Kathleen.I’ve spent the last 20 years building brands across Australia and New Zealand, with 13 of those in senior roles at creative, social, PR, digital, and integrated agencies—both big networks like Omnicom and indie agencies like Social Soup.Here’s the reality: Agencies and marketing partners often lack the budget for a dedicated in-house marketing team. Despite their best intentions, internal teams focus on billable work, leaving little time to nurture their own brand. This costs them differentiation in a crowded market, often resulting in a race to the bottom with constant discounting.With nine Agency of the Year Awards and an ABA 100 Award for Business Excellence I've helped agencies achieve exponential revenue growth, expand into new markets, and boost their share of voice by up to 35%.When you invest in your own brand, you don’t just compete on price—you win pitches, grow your reputation, and ultimately scale your agency.

About me

What I do

At Gunther Consulting, I provide project-based fractional marketing solutions to help agencies and marketing partners define their strategy, strengthen their brand, and connect with the right creators for sustainable growth.My flexible, cost-effective approach is ideal for those who need expert marketing support without a full-time commitment.

How I work

Whether you need to build a marketing strategy from scratch, fill gaps in your existing plan, boost your profile, win awards, or develop an entirely new visual identity, Gunther Consulting is your strategic partner that delivers results at a fraction of the cost of a full-time hire.As a fractional marketing strategist, I bring the energy, hustle and network of the industry's best creators to differentiate your brand while you focus on growing your clients’ businesses.

What you get

Key outcomes

I create bespoke strategies tailored to your needs.Following a comprehensive review, I combine key marketing services to audit your content, research your competitors, identify your strengths, and elevate your expertise.Ultimately, I create an actionable and cohesive plan to strengthen and differentiate your brand.This will result in:Increased SOV
Award recognition
Dynamic content calendar
More qualified leads
Revenue growth
New marketsIf you have any specific gaps or marketing needs, let's chat—I’ll help you find a solution.

Let's talk

Content creation

My network

Every strategy needs content and execution. Depending on your in-house capabilities, I’ll help establish the best process and connect you with trusted content creators.My network includes industry experts in PR and thought leadership, graphic and UX/UI design, videography, branding, and creative. Either by way of introduction, or continuous project management to keep the momentum.As a board member of the Australian Web Industry Association, I also have direct access to insights and resources.

What industry leaders are saying

"Kathleen’s time as Marketing Director at ICON was transformative for our agency’s growth and industry presence. Her strategic communications and social marketing expertise brought invaluable depth to our campaigns, fostering connections and visibility that truly set us apart. Kathleen’s talent for positioning ICON at the forefront of industry awards and managing high-profile events showcased her skill in elevating brand presence and trust. Her strategic insights, dedication, and positive nature were key to many of ICON’s achievements, and her impact continues to resonate. I highly recommend engaging with Kathleen to help foster and grow your brand."– Chris Dodds, ICON co-founder

Contact me

If you’re ready to take your agency’s brand to the next level, let’s connect.Whether you want to discuss your goals or explore how I can help you differentiate your business, email me or reach out on LinkedIn for a confidential conversation.