Marketing the marketers
Gunther Consulting is an Agency Go-To-Market Consultancy.
Hi, I’m Kathleen. I’ve spent the last twenty years building brands across Australia and New Zealand. Thirteen of those in senior roles across agencies of all types, from digital to PR and everything in between.
One thing remains the same. Despite their best intentions, agencies let their own marketing strategy get replaced with scrambled tactics and supporting their own brand becomes deprioritised. This costs them market distinction, often resulting in a race to the bottom.
With nine Agency of the Year Awards and an ABA 100 Award for Business Excellence, I've helped agencies unlock their potential. Achieving exponential revenue growth, expanding into new markets, and boosting their share of voice to become key thought leaders.
When you invest in your own brand strategy, it lifts the whole team, increases share of voice, and ultimately delivers a sustainable ROI.
What clients are saying
“Kathleen has been brilliant for us in taking away the overwhelm and anxiety that comes with building up marketing capability in a small business.
We’re not natural self-promoters, and she’s helped us identify storytelling pillars, content streams and opportunities that feel authentic (while still pushing us out of our comfort zones, which we needed).
As a team without dedicated marketing resources, internal marketing was always the first thing to get sidelined. Kathleen has given us a process that makes it manageable and ongoing — and we’re already seeing the results in increased audience and engagement."
Marijana Simunovic, Weave Co-Founder & MD
References on request
Marilyn and Sons
The Fuel Agency
Chook Digital
DDSN Interactive
Every strategy needs content and execution. Depending on your in-house capabilities, we’ll help establish the best process and connect you with trusted expertise.
The GC network includes industry experts in PR, graphic and UX/UI design, videography, branding, web dev and creative.
As a board member of the Australian Web Industry Association, Kathleen is also at the forefront of the latest technology.
