Marketing the marketers
Effective go-to-market strategy consulting, execution and specialist support for agencies who are experts at building brands – except their own.
Go-to-market strategy consulting services
Fractional Marketing Support
For agencies with big ambitions but no in-house marketing support
Build the marketing foundations that won’t fall over when you get busy. We’ll pin down your positioning, craft effective content pillars, set up custom reporting, refine your thought leadership, and get the word out there on the channels that will work for (not against) you.
The Agency Marketing Sprint
For agencies ready to invest in real visibility and drop the excuses for good
Want to work smarter, not harder, to get new business ready? After a half-day workshop with us, you’ll get a road tested 30-day playbook to sharpen your story and build the momentum needed to land leads.
Awards Strategy
Your work, culture and community impact are a goldmine of untapped influence. Our Awards Strategy doesn’t chase trophies, it helps you build trust, attract ‘white whale’ clients, and energise your team.
Personal Branding
Who you are and what you think is harder to replicate than what you do. We’ll draw out your opinions, stories, and unique angles for PR and media opportunities to give you the visibility you deserve.
1:1 Marketing Strategy Call
Struggling to prioritise your next move or cut through the noise? We’ll hold up the mirror, challenge your assumptions, and provide the straight-talking strategy you need to finally make a decision.
Intuitive Dashboard & Easy Reporting
Stop guessing and start strategising. Get a custom reporting dashboard built to consolidate your marketing data into one place. Make better decisions about where to put your money and your energy.
Access To A Vetted Freelancer Network
Don’t waste time trawling UpWork or LinkedIn for freelancers. For a small fee you can tap into our network of talented designers, copywriters, data analysts, web developers, PR and branding experts when you need adhoc support.
Content Strategy & Planning
Got lots to say but not sure when or how to say it? We can build out a targeted content strategy and plan that packages your expertise and experience to attract the right clients and opportunities.
Your best work can’t market itself – but we can.
Do you always leave your agency’s brand to last? While it’s not ‘billable work’, it's not ‘unpaid work’ either. It feels harder to justify because there’s no immediate ROI – that is until the pipeline dries up and you’re left scrambling. Despite good intentions, your best work stays unseen because self-promotion feels gross and you don’t have a plan.
That’s where our go-to-market strategy consulting can make a huge difference. You don't just need a marketer; you need someone who knows how to extract the stories and expertise from you and your busy team – without overloading schedules.
At Gunther Consulting, this is our zone of genius – and here’s how we do it.
Start here: Choose your own adventure
Meet our Founder, Kathleen Gunther
In 20+ years of building brands across Australia and New Zealand, Kathleen has seen what happens when agencies leave their own brand till last. They lose market distinction and get trapped in a race to the bottom.
But when done right, investing in your own brand strategy lifts the whole team, increases share of voice, and ultimately delivers a sustainable ROI.
Wouldn’t it be nice to finally get out of ‘feast and famine’?
References on Request
Marilyn and Sons
The Fuel Agency
Chook Digital
DDSN Interactive
What clients are saying
“Kathleen has been brilliant for us in taking away the overwhelm and anxiety that comes with building up marketing capability in a small business.
We’re not natural self-promoters, and she’s helped us identify storytelling pillars, content streams and opportunities that feel authentic (while still pushing us out of our comfort zones, which we needed).
As a team without dedicated marketing resources, internal marketing was always the first thing to get sidelined. Kathleen has given us a process that makes it manageable and ongoing — and we’re already seeing the results in increased audience and engagement."
Marijana Simunovic, Weave Co-Founder & MD
You are your most important client.
Referrals are brilliant… but they’ll only get you so far. Don’t wait until a downturn to promote your best work.
Our go-to-market strategy consulting services can keep your team in flow, help build a healthy pipeline, and make sure you’re not just seen, but remembered.
